Personas enable clear understanding of the different users of a product and their goals, problems and backgrounds. The goals help to move the focus away from features onto what users are actually trying to accomplish and what users will ultimately use to evaluate the product. The problems highlight pain points and conflicts and offer opportunities for innovation and delighting users. The personas provide a way to summarize and communicate research.
Established in 2004, the Electronic Health Record (EHR) Association is comprised of companies that supply the vast majority of operational EHRs to physicians’ practices and hospitals across the United States. The EHR Association operates on the premise that the rapid, widespread adoption of EHRs will, as a key enabler of healthcare transformation, help improve the quality of patient care as well as the productivity and sustainability of our healthcare system.
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